Vendor Terms
& Conditions

Who Can Apply

Masala Mingle is an intentional market curated exclusively for South Asian-founded brands. By submitting an application, you confirm that your brand is founded and primarily led by a person of South Asian descent.

The Rooted Edit reserves the right to verify eligibility and to disqualify any application that does not meet this criteria, at any stage of the process.

Selection Process

All applications are reviewed on a rolling basis. Acceptance is not guaranteed. The Rooted Edit curates the final vendor lineup based on quality, aesthetic fit, and category diversity.

Submitting an application does not constitute acceptance. You will be notified of your application status within 72 hours of the close date.

Deposits & Payments

Upon acceptance, vendors will receive an invoice for the full booth fee. Payment is due within 3 business days of receiving your acceptance notice.

• 3×3 ft Standard Booth — $200
• 4×3 ft Shared Booth — $250
• 6×3 ft Large Booth — $350
• Food Stall (with kitchen access) — $1,000

Failure to submit payment within the specified window may result in forfeiture of your accepted spot.

No Refunds

In the unlikely event that Masala Mingle is cancelled or significantly altered by The Rooted Edit, vendors will be contacted directly with details on credits or future edition options.

Vendor Keeps 100% of Sales

Vendors retain 100% of all revenue generated from sales at their booth. The Rooted Edit does not take a commission or percentage of sales.

Vendors are responsible for their own payment processing equipment, pricing, and any applicable taxes or business obligations related to their sales.

Booth Requirements

Vendors are expected to be set up and ready before the market opens at 10:00 AM. Early access details will be communicated in your event confirmation email.

• Each booth includes a table, chairs, and tablecloth as listed in your booth tier
• Vendors must stay for the full duration of the market (10 AM – 6 PM)
• Food stall vendors have full-day access including The Mingle hours (until 12 AM)
• Booth assignments are final and non-transferable
• Subletting or sharing your booth with another brand without prior approval is not permitted

Standards of Participation

Vendors agree to present their brand professionally and in a manner consistent with the aesthetic and values of Masala Mingle. This includes booth presentation, signage, and conduct toward other vendors, staff, and guests.

Any behaviour deemed disruptive, disrespectful, or inconsistent with the event's ethos may result in immediate removal from the event without refund.

Media & Social Coverage

By participating in Masala Mingle, vendors grant The Rooted Edit a non-exclusive right to photograph, film, and feature their booth, products, and brand name for use in event coverage, social media, and marketing materials.

Vendors will receive a minimum of 3 social media mentions as part of their booth package. The Rooted Edit will tag the vendor's official Instagram handle in all relevant posts.

Limitation of Liability

Vendors participate at their own risk. The Rooted Edit and Masala Mingle are not responsible for any loss, theft, damage to goods, or injury that occurs during the event.

Vendors are responsible for ensuring their products comply with all applicable laws and regulations, including food safety standards for food vendors.

Updates & Amendments

The Rooted Edit reserves the right to update these terms at any time. Vendors will be notified of any material changes via the email on their application. Continued participation constitutes acceptance of the revised terms.